Financial literacy is of paramount importance as it enables to make informed decisions on the management of personal finances. By understanding financial choices, one can better plan for the future, spend wisely and be ready for both expected as well as unexpected life events.

The priorities, aspirations, lifestyles of women are different and so are their financial planning needs. There is a lack of guidance to help women answer important financial questions. The financial world is filled with foreign concepts, esoteric language, legal rules, and difficult methodologies and while the internet provides easy access to information to assist individuals in independently managing their finances, the ability to understand and apply the information can be overwhelming.